Our Psycho•Physical Apparel uses Enclothed Cognition to improve how you Think, Feel, and Act to be stronger Mentally and Physically. Fortifying the Will and Power to push beyond any perceived limits.

With the right Attitude and Purpose, anything is possible.

Your workout starts when you put your gear on.

 Deep Dive into Enclothed Cognition >

Popular Apparel

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Purpose Built DryBlend® Unisex T-Shirt

Purpose Built DryBlend® Unisex T-Shirt
£26.50
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Balance DryBlend® Unisex T-Shirt

Balance DryBlend® Unisex T-Shirt
£26.50
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Power DryBlend® Unisex T-Shirt

Power DryBlend® Unisex T-Shirt
£25.00
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Strength DryBlend® Unisex T-Shirt

Strength DryBlend® Unisex T-Shirt
£25.00
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Drive DryBlend® Unisex T-Shirt

Drive DryBlend® Unisex T-Shirt
£24.00
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Strength Unisex Hoodie

Strength Unisex Hoodie
£48.00
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Red Fiber Unisex Track Jacket

Red Fiber Unisex Track Jacket
£81.50
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Cumor Crop Hoodie

Cumor Crop Hoodie
£49.50
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Heavyweight Hooded Unisex Sweatshirt

Heavyweight Hooded Unisex Sweatshirt
£37.00
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Vintage Dyed Creator Unisex T-Shirt

Vintage Dyed Creator Unisex T-Shirt
£21.00
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Urban Sweatpants Unisex

Urban Sweatpants Unisex
£34.50
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Large Back Unisex DryBlend® T-Shirt

Large Back Unisex DryBlend® T-Shirt
£21.50
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TOUGH CHALLENGE

Grow your Willpower Center (aMCC) with the 'DTGT TOUGH CHALLENGE' as we like to call it and there's good science behind it.
Easy never changed anyone so do a tough thing:

• The brutal set.
• Sprint that hill.
• Hit HIIT Hard.
• Plunge the cold water.
• Any Challenging Thing you've been avoiding.

Choose one — Then do it anyway!

Why You Say?

Research shows that consistently taking on difficult challenges expands the anterior mid-cingulate cortex (aMCC)—a key area of the brain linked to willpower, resilience and persistence and longevity.

THE RESULT:
• More confidence.
• More discipline.
• A stronger body.
• A stronger mind.
• A longer, healthier life.

Head to the Psycho•Physical Training Page for inspiration, workouts, science and mindful strength training designed to build strength from the inside out.

One challenge won't change you. One challenge, repeated every day, will. Start small and stay consistent. Commit to succeed wear a DTGT top and keep showing up.

Find your Challenging thing.
Grab your DTGT Top.
Get TOUGH and Do it Anyway!
DTGT Men > DTGT Women >

DTGT Men

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DTGT Standard - Ring-Spun Cotton

DTGT Standard - Ring-Spun Cotton

DTGT Standard - Ring-Spun Cotton
£17.50

DTGT Women

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DTGT Standard - Ring-Spun Cotton

DTGT Standard - Ring-Spun Cotton

DTGT Standard - Ring-Spun Cotton
£17.50

We first 
form habits.
Then they 
form us.

Elite Collection — Warrior Psycho•Physical archetype for the athlete who's brings the battle and pushes beyond the limits.

Wear Warrior — to bring the fight!

Subscribe for access and exclusive elite gear...

Born 
legend 

Cúmór is founded in the Celtic folklore of Cú Chulainn, the greatest of Irish warriors with legendary mind-over-matter strength, passion and skill like no other. We endeavour to engage our own inner warrior in whatever we do.

 Find Out More